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About bTaxWise

Jennifer O'Connell - Founder and business owner 

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MEET THE FOUNDER & BUSINESS OWNER

Hi I'm Jennifer 

I’m Jenny O’Connell, founder of bTaxWise, and I’ve been working as a personal tax consultant for almost 40 years. Throughout my career, I’ve helped hundreds of clients navigate the often-confusing world of Irish personal tax.

I understand that tax isn’t always easy to get your head around.   My approach is simple: I break everything down into clear steps, help you understand what’s happening at every stage, and make sure you’re always fully informed and confident.

 

My goal is not just to do the work for you, but to give you the knowledge, reassurance, and confidence to understand your tax affairs yourself.  Whether you’re filing a tax return, claiming tax credits, or just trying to make sense of your payslip, I’m here to make sure nothing gets missed and nothing feels overwhelming.

Helping clients register and navigate MyAccount and Revenue services for tax returns in Ireland

My Values

WHY WORK WITH ME

  • Professionalism

  • Clarity

  • Kindness

  • Honesty

  • Accuracy
     

At B Tax Wise, you’ll always feel looked after, respected, and fully supported — whether you need help once, or ongoing support for your personal or business tax needs.

Portrait of Jennifer O’Connell, personal tax consultant at B Tax Wise, offering trusted tax advice across Ireland
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"Excellent service. I am self-employed for the last 12 years and Jennifer has helped me to be tax compliant. I would highly recommend Jennifer. She is professional, confidential and she has helped me to understand my taxes and the items I can claim for."

Lisa C

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Jennifer O’Connell providing personalised PAYE and tax return support during a one-to-one consultation
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